http://webdesignledger.com/tips/increase-your-websites-results-with-less-work
What do you want the website to accomplish?
Are you trying to get more users to sign up and start using your service?
Do you want readers to share or perform some other call-to-action (such as donating, filling out a form, or going out into the world to do something)?
Are you looking for qualified leads to sign up to your mailing list?
Do you want more sales of your product or service?
Or something else entirely?