http://www.useit.com/alertbox/weblogs.html
Summary:
Blogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.
Usability Issues:
To reach new readers and respect your existing readers' time constraints, test your weblog against the following usability problems.
1. No Author Biographies
2. No Author Photo
3. Nondescript Posting Titles
4. Links Don't Say Where They Go
5. Classic Hits are Buried
6. The Calendar is the Only Navigation
7. Irregular Publishing Frequency
8. Mixing Topics
9. Forgetting That You Write for Your Future Boss
10. Having a Domain Name Owned by a Weblog Service
